This is one of those questions that I have seen over and over. I have come up with my own methodologies of doing this, in fact, I did it on this blog at one time, however I have always found that if you are trying to hide something, Google and the other big engines will look at it as hidden. Google may also penalize you for this, since this is something that could likely be considered Black Hat. Don’t get me wrong, I wish that we could do this, especially since the Word Press H1 tag is in the header. This is a situation in my opinion where you need to use H1 as what it is designed for TEXT. This is one of the most important attributes in organic SEO, so why would we want to trick a browser that could black list you in some way, drop your rankings. My suggestion is to position the H1 text in a way that it looks like your brand instead of fighting against it. Use relative position to move your text so that it lays on top of a background image and looks as if it seamlessly sits in the design.
So, I want to know what YOU think!
